Calculate Customer Lifetime Value

CLTV Calculator

cltv calculator, Calculate Customer Lifetime Value

What Is CLTV and Why It Matters

CLTV (Customer Lifetime Value) estimates the total revenue a business can expect from a single customer over the duration of their relationship. It’s a powerful metric for making smart decisions in marketing, sales, and customer retention.

Understanding CLTV helps businesses:

  • Maximize revenue per customer

  • Set realistic customer acquisition cost (CAC) goals

  • Improve marketing ROI

  • Build long-term business strategies

How to Use the CLTV Calculator

Simply input key data such as average purchase value, purchase frequency, and customer lifespan. Our tool instantly calculates your Customer Lifetime Value, helping you make informed business decisions in seconds.

Why Use This CLTV Calculator?

  • 🔍 Data-Driven – Accurate CLTV using proven formulas

  • 📱 Responsive Design – Works on all devices

  • 📊 Optimized for Growth – Identify high-value customer segments

  • 🧮 No Math Required – Let the calculator do the work

Popular Use Cases

  • 💳 Ecommerce Profit Planning

  • 📈 Marketing Budget Allocation

  • 🔁 Subscription-Based Business Forecasting

  • 🛠️ Customer Retention Strategy

Frequentyly Asked Questions

  • What formula does this calculator use?

    Basic CLTV Formula:
    CLTV = Average Purchase Value × Purchase Frequency × Customer Lifespan

  • Is this tool suitable for SaaS and ecommerce?

    Yes! Whether you’re running a subscription business or a retail store, CLTV is essential for long-term planning.

  • Do I need to sign up to use this tool?

    No sign-up required. It's completely free and ready to use.