CLTV (Customer Lifetime Value) estimates the total revenue a business can expect from a single customer over the duration of their relationship. It’s a powerful metric for making smart decisions in marketing, sales, and customer retention.
Understanding CLTV helps businesses:
Maximize revenue per customer
Set realistic customer acquisition cost (CAC) goals
Improve marketing ROI
Build long-term business strategies
Simply input key data such as average purchase value, purchase frequency, and customer lifespan. Our tool instantly calculates your Customer Lifetime Value, helping you make informed business decisions in seconds.
🔍 Data-Driven – Accurate CLTV using proven formulas
📱 Responsive Design – Works on all devices
📊 Optimized for Growth – Identify high-value customer segments
🧮 No Math Required – Let the calculator do the work
💳 Ecommerce Profit Planning
📈 Marketing Budget Allocation
🔁 Subscription-Based Business Forecasting
🛠️ Customer Retention Strategy
Basic CLTV Formula:
CLTV = Average Purchase Value × Purchase Frequency × Customer Lifespan
Yes! Whether you’re running a subscription business or a retail store, CLTV is essential for long-term planning.
No sign-up required. It's completely free and ready to use.